January 2010 Mobile Metrics Report « AdMob Metrics

January 2010 Mobile Metrics Report

February 25th, 2010  |  Comments are closed

Download Report (PDF)

For this month%u2019s feature section, we ran an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices to learn more about how they are engaging and interacting with applications.  The behavioral and demographic insights taken from the self reported survey provide additional context to the traffic trends we report on each month.  The survey included 963 respondents across all of the platforms and revealed some interesting points on app purchasing habits:

  • Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps.
  • iPod touch users download an average of 12 apps a month, 37% more apps than iPhone and Android users.
  • webOS users downloaded fewer total apps per month, relative to iPhone OS users and Android users.  This may be related to the fewer number of apps in the webOS App Catalog.

As always, it%u2019s important to take methodology into consideration when reviewing the results of any survey.  You can find more details on our methodology in page 3 of the report.  One thing to note is that many of the survey respondents were sourced through in-app ads, which could have resulted in a selection bias of active app users.  Also note that we did not include RIM users in the survey, because AdMob does not currently serve ads into Blackberry apps and we wanted to be able to compare similar methodologies across platforms.

You can find all of the data from the previous survey here or download the July 2009 Metrics reports for the highlights.

Email your comments on the report to metrics@admob.com.

Harsh Shah

harsh

File under: Uncategorized

Statistics for mobile users is in for January 2010! Interesting trends arise… Did you know the iPod Touch is heavily used by the 17 and younger crowd? Download the full report for details!

Addicted to Twitter? Get Your Dedicated Tweeting Device

I just came across Twitter Peek, a handheld device that operates off its own mobile network that gives you 100% dedicated access to your Twitter account all the time.  For $199 (or $99 with 6mos and $7.95/mo afterward) you too can solidify your tweeting addiction.

Seriously though, I like the concept of a twitter device.  Unfortunately, in today’s world, carrying around multiple devices is not cool anymore. Since you can only tweet from it, it truly is a mono-tasker.

I do like the concept of having dedicated access to Twitter for a flat monthly rate.

Still, I wonder how big the market is for this product.  iPhone users aren’t going to buy one.  Droid just came out which has tweeting capability. This device is really for a non-connected, non-mobile user.  Perhaps my grandmother would like one for Christmas?  But then how do you explain the whole twitter thing? And then explain why she needs to be connected 24/7 to it?? 

hmmm….