Analysts are the lifeblood of a successful, data-driven company. The analysts within your organization are usually the first to figure out if the company is on track or off track of the goals. Their happiness can lead to early warnings and quick action to avoid pitfalls. Their happiness can also help drive innovation and much needed change.
It is essential to keep your analysts happy. Whether they are part of a corporate insights team, or are a line of business analyst with sales or marketing, there a few things a leader can do to help make them happy.
Trust & Enable, Don’t Dictate – The best leaders lead through influence and enablement, not micro management and total control. Trust is one of the most important virtues of a team and is a true symbol of teamwork. When a leader can let things go and let the judgment, experience, and knowledge of their analysts work, phenomenal things happen.
Celebrate Wins, big and small – Analysts have complex and very important roles in every organization. Analysts work hard, very often in sprints at quarter end and quarter begin. For this reason, take the time to help your analysts celebrate. From cupcakes and beverages in a conference room, to an off-site cart race, let your analysts cut-loose and have fun.
Give Credit – Nothing makes an analyst more upset than another analyst or person taking credit for their work. Just like recognition helps drive the morale of a sales rep, giving credit to your analyst when and where it counts is a simple act with profound effect.
Freestyle Project Time – Work hard, play hard. Let your analysts take a few hours each week to work on something they want to related to work. Whether they want to work on a new data model, an insights project, or attend an online, self service class, give them the time to do something they feel is important to their role. A few hours each week to work on a project of their choosing enhances creativity and innovation.
Establish a Vision, But Seek Input – As all leaders are responsible for establishing a vision and trajectory for the team, this vision must be based on input from the team. Allow the team to develop their own mission statement, their own framework, and be the guide to steer them toward corporate goals. A vision developed by team input is unstoppable.
As an analytical leader, you have a responsibility to keep your analysts happy. Happy analysts are key to driving data driven change in any organization. Allow them to flourish, be creative, innovate and share their passion with the organization.
But wait, a sixth BONUS tip
Conference Budget – Allow your analysts to attend one or two conferences of their choosing every year. Conferences are not only learning opportunities, but also incredible networking opportunities. An analyst meeting another analyst is like a match made in heaven. Let your analysts out of the office and share knowledge as much as possible.