January 2010 Mobile Metrics Report « AdMob Metrics

January 2010 Mobile Metrics Report

February 25th, 2010  |  Comments are closed

Download Report (PDF)

For this month%u2019s feature section, we ran an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices to learn more about how they are engaging and interacting with applications.  The behavioral and demographic insights taken from the self reported survey provide additional context to the traffic trends we report on each month.  The survey included 963 respondents across all of the platforms and revealed some interesting points on app purchasing habits:

  • Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps.
  • iPod touch users download an average of 12 apps a month, 37% more apps than iPhone and Android users.
  • webOS users downloaded fewer total apps per month, relative to iPhone OS users and Android users.  This may be related to the fewer number of apps in the webOS App Catalog.

As always, it%u2019s important to take methodology into consideration when reviewing the results of any survey.  You can find more details on our methodology in page 3 of the report.  One thing to note is that many of the survey respondents were sourced through in-app ads, which could have resulted in a selection bias of active app users.  Also note that we did not include RIM users in the survey, because AdMob does not currently serve ads into Blackberry apps and we wanted to be able to compare similar methodologies across platforms.

You can find all of the data from the previous survey here or download the July 2009 Metrics reports for the highlights.

Email your comments on the report to metrics@admob.com.

Harsh Shah


File under: Uncategorized

Statistics for mobile users is in for January 2010! Interesting trends arise… Did you know the iPod Touch is heavily used by the 17 and younger crowd? Download the full report for details!

Apple Refreshes iPod Line

Just when I convinced myself to take the leap and buy an iPod Touch, Apple shakes things up with their iPod line of entertainment devices.  Here are some of the changes:

1) iPod Nano gets a video camera!

I am just as shocked as you are.  I thought the iPod Touch would get a camera before the Nano.  However, I think Apple’s decision to add video recording to the Nano is a great way to revitalize sales with kids heading back to school.   Now they can listen to their tunes and record their friends doing crazy things in class at half the cost of an iPod Touch.

2) iPod Touch gets faster and more capacity!

The 16Gb version is history and the 8Gb version’s price drops for $199.   Introducing new faster 32Gb ($299) and 64Gb ($399) versions with enhanced graphics brings the iPod Touch up to the new iPhone level.  While I am disappointed in the lack of video recording capability, the larger capacity will be welcomed by those needing an upgrade from their 32Gb units.  

3) iTunes 9 is out!

While I don’t really use iTunes for much other than putting music onto my old blue Nano and renting the occasional movie, the new features of iTunes 9 are appealing.  The latest version brings us enhanced home sharing, a redesigned iTunes Store, improved syncing abilities, improved Genius, and lots more.  

Apple sure knows how to alter its customer’s human behavior. Now that Apple reconfigured the iPod line and changed the pricing.  It is back to square one for me to decide again how much I want to spend and what I should get.  I am thinking the new 32gb iPod Touch will suffice, however if I wait long enough I might be able to get a refurbished unit for cheap.