Why Hierarchies of Data in a Business Matter

thData, business, sales, insights, and revenue are popular keywords found in abundance around the internet these days.  As a Founder of my own company, I can certainly understand the need to focus on such keywords in daily, weekly, monthly, and quarterly discussions.

But, as a Data Analyst, not all keywords are created equal for each role in the company.  Let’s simplify and break the business hierarchies down to three levels, which have a direct impact on how data can be used:

  1. Executives: The top of the chain that defines long-term strategy, implementation, and overall decision making.
  2. Manager: The mid-level staff responsible for action of strategy, interfacing between the needs to the subordinates and the Executive teams.
  3. Operational: The largest population of the business with the responsibility to make it happen by pushing the buttons, interfacing with customers, and carrying out decisions hour by hour.

This three tier pyramid of decision making in a business is streamlined to illustrate key areas that any serious Data Analyst should have Continue reading