I've been a fan of the primal diet and Mark Sisson's blog, Mark's Daily Apple, because it is not only incredibly interesting, but I also find it very motivating.I recently received an email from Mark giving an update on the status of my pre-order for his new cookbook, The Primal Blueprint Cookbook. While I was extremely happy to see him reaching out to his loyal readers/customers (as all good companies do!), I was really surprised to see how he concluded the email: "Have a day so awesome, other days weep with jealousy." Woh…. I was speechless. This one sentence sent such inspirational shivers through my spine that it is my new life motto! This one sentence is not only a unique way to conclude an email, but it also builds the relationship in a way that is unexpected… through inspirational good wishes! Go Mark!
Storm2 – Like an Bon Jovi impersonator that really likes to sing the Opera. One genre trying to look like another.
iPhone – The king of the hill whose personality does it all well. It is not perfect, but well enough that no one comes close to shaking the throne.
This was a rather unexpected pattern that I came across. The concept of each phone having its own personality is nothing new. Manufacturer's design their products around buyer personas all the time.However, I really can't help but wonder what Verizon and Motorola were thinking when they designed a 1980's clunky PDA and threw a clunky OS it it. I am sure it will appeal to those that wouldn't mind being caught driving a Volvo 240… after all it is about features and functionality more than coolness and refinement. Is there a Droid in your future? What do you all think?
Immersion is the concept of surrounding yourself with a given subject to concentrate on learning it. But, do you really know what you are getting yourself into?
If you offer a service to a customer, make sure you going to follow through and that you really meant it.
There is nothing more annoying as a customer to end up with a broken promise. Such situations do not build trust, branding, relationships, etc.
Leaving your customers high and dry is the ultimate evil in the business world.
And I don’t mean offering a service and then giving some half assed attempt at following through. Offering training and then offering yet another sales pitch is horrible. Offering someone a white paper and then giving them a simplistic newsletter disguised as a white paper just doesn’t inspire the customer to come back.
If you say it, mean it and follow through! It is that simple!
Being genuis is not hard.
Being genius takes patience.
Being genius does not make you better than anyone.
Being genius requires you to listen, and listen well.
Being genius needs great communication.
Being genius is not what you are, but what you do.
Being genius means you do it just a little bit differently.
Being genius can be you!
A gift does not have to be big nor expensive and it must be given without any expectation of something given back in return.
Receiving a gift from someone, be it advice, an unexpected phone call, or even a small quarter can be powerful tool. It triggers those warm fuzzy feelings that makes us feel great. It makes us feel like we are valued and respected.
Gifts should be a regular part of any customer experience. Whether you give the gift of top notch customer service, free products, or incredible ease of use, gifts can separate you from the competition.
Starbucks is certainly a company that knows how to sell coffee. Heck, it was Starbucks that helped save us from the percolated Folger’s of yester-year. They even saved us from those coffee crystals that our grandparents swore by for years.
That is why many people are having a hard time with Starbucks’ new VIA Ready Brew instant coffee. How dare the king of coffee take us back to the product that they saved us from. However, this isn’t your grandparents’ coffee crystals.
Sure I was skeptical, but I ordered a pack of each flavor, Columbia and Italian Roast, from starbucksstore.com to get an early taste here in California. As I tore open the stylish package and dumped it in the cup, I realized that there was something different about it. It looked absolutely nothing like the instant coffee that is currently on the market… it looked like coffee. Imagine that!
Adding the water and stirring it up produced a cup of coffee not that far from fresh brewed and without the wait. Fresh brewed coffee, when done right, takes upwards of ten minutes to prepare (grind, heat water, pour, seep, taste, etc), but you can get something close in minutes with VIA.
So, why do I think VIA Ready Brew will succeed? Here are the major points:
1) It is a refreshing 21st century take on the old instant coffee of yester-year.
2) VIA looks nothing like what is on the market: from the awesome slender pocket friendly packaging to the real coffee look of the product.
3) VIA comes with the wonderful Starbucks buying experience that we love of their retail stores. Baristas with smiles simply can’t compete with the grocery store clerk when you buy Folger’s.
4) The product has many uses: sprinkle it on ice cream, add it to a vinegrette or your favorite brownies to please any coffee lover
5) It is great to take with you. The ultra-portable and stylish packaging fits in your pocket/purse and all you need is a cup and some hot water. That stale workplace coffee will be getting even more stale with VIA Ready Brew in your cup!
While I was skeptical of VIA in the beginning, after spending one week with these little packets of awesome coffee goodness, I really think Starbucks have shaken up the instant coffee market by bringing us a pleasantly refreshed version of my grandparents hideous crystals.
What do you know… Starbucks has still saved us from instant coffee nightmares!