How to Live Given the Certainty of Death | Yale Philosophy Lecture

Came across this lecture by Prof. Kagan who addresses living life with certain death through value, immortality, and balance. Really interesting lecture that has sparked some inspiration. The value of life on a chart! If goals have value, then each goal increases your score… if you lie, your score is docked. You might even get bonus points for immortality in the form of a book. Hmmm… this could be interesting. Perhaps even touches on my concept of life effiiciency.

Which Starbucks Product is the Best Buy?

Recently, the cost of coffee has been at the top of mind. It was put there shortly after Starbucks launched their new instant coffee product called VIA Ready Brew.  You can read a post on why I think it will succeed over at my main blog, Why Starbucks VIA Ready Brew will Succeed.

With VIA in Starbucks stores, the number of caffeine fixing product choices available to Starbucks customers is a little overwhelming.  You have three sizes of drip, whole/ground beans to brew your own, a long list of customizable milk based espresso drinks and now VIA Ready Brew.  But which one gives you the most bang for the buck?  That is what I want to know. 

After doing some research and compiling some data, I created the attached chart. 
Coffee, Serving Size, Cost

Clearly, you can see that the best value per ounce is actually the classic Folgers Instant. However, when walking into a Starbucks store, your best choice is the brew it yourself bag of beans at $0.05 per ounce.  

If you don’t have time to brew it yourself and are on the go, ask for a Venti Drip… $0.11 per ounce with 20 ounces of goodness. Next, go for the 12-pack of VIA Ready Brew and mix it once you get to work.  

Stay away from the milk based latte, mocha, frappies, etc. They can cost you double the Venti Drip with a fraction of the caffeine in them.

There will be a more in depth discussion of coffee, caffeine and consumer choices coming up over at my main blog


YouTube Is For More Than Laughs

When I saw this article by Medical News Today, I did a classic double take of the headline:

Clues To Brain Injury Symptom From YouTube Videos

When I talk about patterns and collecting data, finding new, cheap, and creative sources of data is often what separates the truly remarkable from the ordinary research projects.   Conducting brain injury sympton research via YouTube’s “funny” videos is certain a cheap and creative way to help save someone from sustaining further injuries:

Their findings could have immediate value in helping coaches make educated, objective decisions about whether to return an athlete to play after a blow to the head.”

You can read the rest of the article at the headline above. 

This is further proof that social media has a growing value, not just in terms of marketing, sales and collaboration, but in helping our society make smarter decisions.  Since patterns, creativity, inspiration and data are four of my lenses, I might start taking another look at Twitter; not as a marketing tool, but as a resource for learning more about human behavior patterns.