Community Based Traffic Reporting

Traffic congestion is a pain in the you-know-what.  You are already late for work and then you run into a traffic jam only to sit and stare at the beater in front of you.  You didn’t even have time to grab a cup-o-joe before you left and was banking on the stale coffee at work.  Instead, you feel your blood pressure rising as you watch the drivers around you happily sippping their mochas while sitting in the same traffic you are. 

There MUST be a better way! And there is.  Enter Waze, “real-time maps and traffic information based on the wisdom of the crowd.” 

“The wisdom of the crowd?” you ask.  Yes, it seems that those other drivers sipping their mochas are also carrying smart-phones that run the free Waze app. These happy sippers have already reported to the Waze server traffic congestion on the freeway between your house and work. 

If you had it too, you would have known that there is a major traffic jam and Waze would have routed you to work a different, more convenient route given live traffic updates.   Did I mention it is free and works with Android, iPhone, Windows Mobile, and Symbian?

Here is what Waze can do for you:

1) Report slowing and congestion that typically doesn’t make it to your local news’ traffic reports.

2) Are you Speedy Gonzales?  Using Waze, drivers can alert other drivers to speed traps.

3) Automatic routing around congestion, accidents, etc. Waze will calculate a route that gets you where you need to go.

4) much, much more

To check out some more information on Waze, visit their YouTube channel for tutorials, webinars, and demos.

For the past few weeks, I’ve been driving around with Waze on my Motorola Droid.   My impression:  Waze has huge potential, but it has yet to go mainstream.  While I love the features, the automatic, dynamic routing, the cute little bubble icon on wheels, and munching roads like I was pac-man, I have yet to reap the full benefits of the service because I am one of a very few people in my area that use it.  Santa Barbara is a pretty small town, but clearly this service will shine in metropoltian areas like Los Angeles and New York once the community builds.

What fascinates me most about this wonderful service is that it finally gets close to solving one of the biggest pet peaves in regards to traffic reports, congestion.  It seems the traffice reporters only tend to report accidents, not slowing or minor hazards.   While roads look clear according to their reports, the reality is they are not.   Hence a Waze user can warn others faster than it can make it to the traffic reporter. 

Sounds like Twitter you say?  Yes, it does, social media traffic reporting is the wave of the future.  Just like Twitter, Waze has the potential to build an enormous community, save us time and help us all save the environment by not idling our cars stuck in a traffic jam.   That last point, saving the environment is a huge one…  bigger than community based traffic. 

This is huge people, let’s get together and make it even bigger!



January 2010 Mobile Metrics Report « AdMob Metrics

January 2010 Mobile Metrics Report

February 25th, 2010  |  Comments are closed

Download Report (PDF)

For this month%u2019s feature section, we ran an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices to learn more about how they are engaging and interacting with applications.  The behavioral and demographic insights taken from the self reported survey provide additional context to the traffic trends we report on each month.  The survey included 963 respondents across all of the platforms and revealed some interesting points on app purchasing habits:

  • Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps.
  • iPod touch users download an average of 12 apps a month, 37% more apps than iPhone and Android users.
  • webOS users downloaded fewer total apps per month, relative to iPhone OS users and Android users.  This may be related to the fewer number of apps in the webOS App Catalog.

As always, it%u2019s important to take methodology into consideration when reviewing the results of any survey.  You can find more details on our methodology in page 3 of the report.  One thing to note is that many of the survey respondents were sourced through in-app ads, which could have resulted in a selection bias of active app users.  Also note that we did not include RIM users in the survey, because AdMob does not currently serve ads into Blackberry apps and we wanted to be able to compare similar methodologies across platforms.

You can find all of the data from the previous survey here or download the July 2009 Metrics reports for the highlights.

Email your comments on the report to

Harsh Shah


File under: Uncategorized

Statistics for mobile users is in for January 2010! Interesting trends arise… Did you know the iPod Touch is heavily used by the 17 and younger crowd? Download the full report for details!

How A Droid Came Home With Me

I didn’t leave the house anticipating that I would have a new best friend upon arriving back at home.

I really went down to get a haircut, but the wait was so long, I moved on.  I parked a fair ways down the street, so I started walking back toward the car. 

Then the Verizon Wireless store jumped out in front of me and wouldn’t let me pass without going in.  Fine, I thought, this would be a great opportunity for me to check out the Droid again.  (You can read my first impression here)

It wasn’t long before a sales rep found my weak side and started probing with the the right questions.  Before long, he informed me that I was eligible for a phone upgrade and that the contract was a non-issue.

Then he really got heavy, he put a Blackberry Bold next to the Droid and started pointing out the features:

Video:  The Blackberry seemed tiny and not designed for video.  The Droid was theatre like and the sound awesome (it has a real speaker!) Droid won.

Email: The Blackberry wins for execution, but the Droid is designed to work with my Gmail account.  Access to my calendar and email is just a click away.  Droid narrowly won this one.

Web Browser:  The rep informed me that the browser on the Droid was more robust than the Blackberry, which he said was an add-on. Droid was designed for web browsing, so it wins hands down.

Camera:  Droid has 5mp camera vs a 3mp camera on the Blackberry.  I think the Blackberry wins for quality here, the Droid camera just doesn’t take as sharp of a picture as the Blackberry, despite the larger censor size.  Blackberry wins.

Apps: The sales rep pointed to the “Market” icon on the Droid and asked me to find a few apps that I liked.  Then he asked me to find a few apps that were similar for Blackberry.  I couldn’t and discovered that the open source Android OS has a lot more apps available to it.  The rep smiled.  Droid Wins.

I then asked about price.  For $75/mo, I can have full functionality, including 3G, wifi, unlimited data and text, and email.  Sold!

So that is how a Droid came home with me.  It is my new best friend and I am happy that I adopted one.  In my mind, the iPhone’s market just shrunk.

Grab your new friend and buy a Droid!

Note: If the ringer volume is quiet and you miss calls, reboot it.  Turn it off using the power button and then turn it back on.  Ringer volume will be back to normal.