When I saw this article by Medical News Today, I did a classic double take of the headline:
When I talk about patterns and collecting data, finding new, cheap, and creative sources of data is often what separates the truly remarkable from the ordinary research projects. Conducting brain injury sympton research via YouTube’s “funny” videos is certain a cheap and creative way to help save someone from sustaining further injuries:
“Their findings could have immediate value in helping coaches make educated, objective decisions about whether to return an athlete to play after a blow to the head.”
You can read the rest of the article at the headline above.
This is further proof that social media has a growing value, not just in terms of marketing, sales and collaboration, but in helping our society make smarter decisions. Since patterns, creativity, inspiration and data are four of my lenses, I might start taking another look at Twitter; not as a marketing tool, but as a resource for learning more about human behavior patterns.