January 2010 Mobile Metrics Report « AdMob Metrics

January 2010 Mobile Metrics Report

February 25th, 2010  |  Comments are closed

Download Report (PDF)

For this month%u2019s feature section, we ran an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices to learn more about how they are engaging and interacting with applications.  The behavioral and demographic insights taken from the self reported survey provide additional context to the traffic trends we report on each month.  The survey included 963 respondents across all of the platforms and revealed some interesting points on app purchasing habits:

  • Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps.
  • iPod touch users download an average of 12 apps a month, 37% more apps than iPhone and Android users.
  • webOS users downloaded fewer total apps per month, relative to iPhone OS users and Android users.  This may be related to the fewer number of apps in the webOS App Catalog.

As always, it%u2019s important to take methodology into consideration when reviewing the results of any survey.  You can find more details on our methodology in page 3 of the report.  One thing to note is that many of the survey respondents were sourced through in-app ads, which could have resulted in a selection bias of active app users.  Also note that we did not include RIM users in the survey, because AdMob does not currently serve ads into Blackberry apps and we wanted to be able to compare similar methodologies across platforms.

You can find all of the data from the previous survey here or download the July 2009 Metrics reports for the highlights.

Email your comments on the report to metrics@admob.com.

Harsh Shah

harsh

File under: Uncategorized

Statistics for mobile users is in for January 2010! Interesting trends arise… Did you know the iPod Touch is heavily used by the 17 and younger crowd? Download the full report for details!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s