If You Say It, Mean It

If you offer a service to a customer, make sure you going to follow through and that you really meant it.

There is nothing more annoying as a customer to end up with a broken promise.  Such situations do not build trust, branding, relationships, etc.

Leaving your customers high and dry is the ultimate evil in the business world. 

And I don’t mean offering a service and then giving some half assed attempt at following through.  Offering training and then offering yet another sales pitch is horrible.  Offering someone a white paper and then giving them a simplistic newsletter disguised as a white paper just doesn’t inspire the customer to come back.

If you say it, mean it and follow through!  It is that simple!