Wins only come every so often. If they come too frequently, they lose their value. If they are too sparse, our willingness to achieve them dissipates.When a win occurs, we often find ourselves on cloud nine. All of the sudden, your world is the happiest place on earth; you want to share the good fortunes. All of the hard work put forth payed off; the stress, the pain, the lack of sleep, the lows and the highs. Wins become the ultimate motivational tool toward bigger and better wins. They almost become addicting. For every winner, there is a loser. No one likes being the loser. Just as winning is a great motivational tool, so is losing. However, losing can also be made terribly worse by winner whom rubs it in. While you should be happy for yourself, you should always be respectful of those who competed with you. Winning is a delicate thing. Sure, you want to be happy, strive for that next big win and continue life in your happy place, but it is a double edged sword. Ask yourself: 1) Is your next big win real? Making decisions and setting goals on cloud nine can be like getting stuck at the craps table in Vegas. 2) Do you fully understand what it took to win? Knowing how far and how hard your journey to the win was helps set realistic goals for the next win. 3) Did you take the time to address the losers? Addressing the losers is a great way to build their confidence and yours. Ask them what they think about your win and their views on the competition. If they don’t want to share, then they are sore losers. With these questions, you can be the ultimate winner. Are you ready to win?