A gift does not have to be big nor expensive and it must be given without any expectation of something given back in return.
Receiving a gift from someone, be it advice, an unexpected phone call, or even a small quarter can be powerful tool. It triggers those warm fuzzy feelings that makes us feel great. It makes us feel like we are valued and respected.
Gifts should be a regular part of any customer experience. Whether you give the gift of top notch customer service, free products, or incredible ease of use, gifts can separate you from the competition.